Buyers supports the business, but parents are the brand’s inspiration. The company strives to support both but doing do on one website creates messaging and prioritization difficulties.

Most potential buyers visit the website looking for pricing, however, there was concern that publishing this information could reduce inbound leads.

Product photography was not consistent, or certain features had not been captured. We needed to create a design system buoyed by illustration, graphics, and typography.

The old site was built on Squarespace 7.0. There was no budget for developers and time prohibited us from upgrading to the newer version of Squarespace.